Field Sales Productivity Blog

Digitisation Of Sales

By Shivya from Toolyt
March 4, 2021

The present age is considered the fourth industrial revolution. Science and technology have gifted mankind with innovations like the Internet of Things (IoT), robotics, virtual reality (VR), and artificial intelligence (AI). These miraculous creations have changed the business world, the way we interact with customers, and the way we sell. This process can be summarised as Digitisation of Sales.

Sales are the lifeline of a company. Sales are the key pillar of the company but sadly a neglected department in companies. Earlier salespeople would spend more time doing non-productive work like entering and updating the data; doing administrative tasks rather than selling.

The main challenge for any company is finding new ways to increase sales and expand its market share. In spite of having sufficient manpower still companies struggle to achieve the targets. The basic reason is that they are following primitive ways of sales.

Companies have plenty of data but it is unorganized. A lot of time is wasted in surfing through unorganized data, thus putting the business at a disadvantaged stage.

To overcome this shortcoming, corrective steps must be taken. The panacea for all this is the digitization of sales. Technology does not undermine human intelligence but instead assists it to save more time.

It is never too late to start anything good which will help the company to improve the sales. In sales it is always prudent to be equipped with the best technology; the technology which will give you an upper hand over your competitors.

The Best of the Best:

Identify the CRM, ERP, and Sales Automation system which will suit your company requirements. CRM is an essential tool to run a company effectively. However, certain CRM systems cannot give insight and minute details of the sales process. In such a scenario, the role of Artificial Intelligent Sales Assistant(AISA) is merited.

Once a CRM is installed the data from different sources should be consolidated. It provides a unified view for better leads generation and conversion. It gives easy accessibility of data to all in the organization.

AISA guides the salesperson right from sourcing till the sales are closed. It accelerates the sales process by helping the salespeople in contacting more clients and closing more deals.

Lead Management:

CRM and AISA make the life of a salesperson easy. CRM system updates the daily sales activity of the salesperson. It captures the data right from lead generation till they are sales-ready. It helps in engaging the competent sales staff with potential prospects.

Salespeople no longer blindly interact with the customers. They have in-depth information on the accounts and contacts they are engaging. This way, they can quickly personalize their pitch and increase their close rates.

Digitization can take care of everything right from field visits, prospecting, and closing the sales. Digitization is offering salespeople the edge they need to succeed in sales. It has improved the daily sales activities by increasing the sales.

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