Field Sales Productivity Blog

Enterprises are Still Struggling With CRM Integration

By Shivya from Toolyt
March 20, 2021

No company wants to be left behind in terms of sales and profitability. In order to stay afloat, the companies use all the resources, techniques, and the latest technology. In spite of the dedicated efforts of the management and the staff still, the Enterprises are struggling with CRM Integration.

Sales is an indispensable and vital department for any company. Without sales, a company will cease to exist. That is the reason why companies are making all the efforts to increase sales.

In the present sales and technology world, data is the most valuable asset of a company. Even the companies have mastered various methods of data collection. Naturally, there is a plenitude of data at their disposal.

Data brings in numerous sales opportunities and also myriad problems. At times some of the challenges and hurdles can hamper the sales team's abilities.

Normally the problems arise due to unorganized and inconsequential data. Well-processed cleaned data will eliminate all such problems. All said and done, is the quality of the data, and how it is used counts the most.

B2B companies should structure the data in such a way that data utilization becomes more efficient. As it is difficult to make sales decisions using unorganized data.

CRM has long been a consonant conformable sales tool for many B2B companies. Implementation of a CRM system involves migrating or integrating the existing software and information systems of the company. A planned approach in CRM implementation keeping in view future requirements of the company will bring more success to the whole process.

Another issue that makes it difficult for organizations to get the most out of their CRM data is that different departments use different platforms to house the data. A simple solution to this is either the common platform has to be used or the existing platforms used in different areas of the departments should be synchronized.

The level of acceptance for the CRM tool and its use in the organization defines its success. It is a human tendency to resist any changes or anything new, so naturally, implementation of CRM (any system) will face resistance from users.

To overcome resistance it is advisable to communicate why CRM is essential for the organization. All users have to be briefed about the benefits like saving time, an increase of sales, seamless customer support, and after-sales activities like generating Sales Order, finding the status of the order, and raising the invoices.

Even the best CRM systems will not be helpful if users are not able to use them effectively. Thus, it is imperative that the users are well trained, the success of any project cannot be achieved without its user's support.

To conclude, CRM helps simplify your business processes and optimize efficiency. However, it is inappropriately choice or poor adaption, as discussed above could lead to chaos.

Toolyt, as leaders in Sales Productivity Automation System and CRM, have been helping the companies with CRM management. Toolyt has integrated with other digital solution systems like Floatbot and Mobillor to give the customer absolute sales solutions. The flawless automated bot solutions for increasing sales and customer satisfaction.